Fashion trends come and go but some withstand the tide and are almost perpetual or so it seems. One beloved icon of sneaker culture is still fashionable since its debut in 1917 and will remain so for a long time. As such, even the Converse Chuck Taylor All Stars continue to sport the iconic design of the original.

An attempt to re-tool its design has so far been met with negative reactions. We’re talking about the All Star II, which was quickly discontinued after two years in the market. Learning from their mistakes, the brand is relying on a new gimmick to advertise the Converse Renew Canvas.

First things first, purists who want the old-school aesthetic will feel right at home with this new entry. On the surface, everything looks exactly like it should be. However, it seems that underneath that familiar layer is an innovative new approach to its construction. Sustainability is the name of the game here as Converse takes a bold step to reduce unnecessary waste.

Each pair will feature an upper that’s made entirely out of recycled polyester from plastic bottles. The company assures its consumers that this new material does not change how the shoes feel and perform. The cool thing about it is knowing the fact that your purchase is an eco-friendly step in the right direction.

The Converse Renew Canvas is not the only one of its kind out there. Adidas is also doing its share of sustainable manufacturing. In fact, there are already three models hitting retailers soon. These are the Futurecraft Loop, Alphaedge 4D, and Tour360 XT. The latter two are both a collaboration between the German sports apparel company and Parley for the Oceans.

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Images courtesy of Converse