In today’s world, businesses that fail to integrate technology into their operations struggle to achieve growth, relevance, and customer satisfaction. In essence, to measure growth, a business must adopt current technological trends.

Those that ignore the significance of advanced technological tools lose their competitiveness, miss out on profits, and ultimately fade out. On the other hand, embracing these tools can put businesses ahead of their competitors. In fact, Forbes reported that 55% of companies without suitable technology for digital transformation risk losing market share in less than a year.

To avoid such risks, it is crucial to run a business using technology. Here are ways to improve business with technology.

#1 Remote work format

The easiest way to enhance business is to switch to remote work with those employees who can work remotely. Thanks to the internet, you can redirect the money you would have spent on rent toward other areas of your business.

Remote work is statistically less costly and offers outstanding benefits for both employers and employees. For employers, the benefits extend beyond saving money on rent, furniture, and computer devices. You can also access a larger talent pool, streamline production processes, increase retention, and improve productivity.

#2 Improve marketing tactics

Are you a new business struggling to stand out in today’s market? Don’t worry – with modern technology, developing effective marketing techniques has never been easier. The foundation of any successful business plan is effective marketing, and software can help you craft a plan that will get your business noticed. With the right tools, you can build a prosperous company from the ground up.

One impactful way to showcase your business and engage with potential customers is through a well-designed website. Don’t miss out on the opportunity to visually captivate your audience and set your business apart from the competition

#3 Manage Projects

Technology has revolutionized project management by allowing business owners and leaders to track time and progress efficiently. You can collaborate with your team and share document access using web-based project management tools such as Basecamp, Manymoon, and Podio. Additionally, there are apps like Roambi that can analyze your business data and generate visual reports on your iPad. For presentations, Apple’s Keynote app is a great alternative to PowerPoint. Imagine confidently delivering a presentation to a prospect from your computer or projecting it to a large audience. The possibilities are endless with these innovative tools.

#4 Technologies to increase productivity

Starting a small business often means taking on a variety of roles before building a team to delegate tasks. These roles can include social media management, HR management, accounting, marketing, and more. It can be overwhelming to handle all of these responsibilities alone, but there are ways to manage your time and increase productivity for better results.

Here is an example of one of the applications that will increase the productivity of any office – a PDF scanner app. When working with documents, you constantly need to digitize them, a regular scanner not only costs a lot of money, but you can’t put it in everyone’s workplace either. This can lead to queues and wasted time moving staff. A good scanner app is capable of everything that a stationary scanner can do. Using the IOS version scanning tool, you can digitize any document in a couple of seconds, and then also recognize it in order to convert it to Word. This also applies to docs ID, so many difficulties and boundaries are erased when using the application.

#5 Enhance security

Technology offers numerous advantages to small business owners, and one of the most significant is enhanced security. By utilizing appropriate technology, original works of authorship can be protected from hacking attempts by cybercriminals.

This approach also helps circumvent copyright infringement and other related laws. Implementing sufficient information technology, including robust firewalls and encryption, can prevent security breaches in the long run.

#6 Measure User Engagement

Whether you run a small or medium-sized business, you can use Google Analytics to analyze your readership and improve conversion rates. Discover who your target audience is, how many visitors your website receives, how long they spend on your site, and what type of content they Don’t miss out on valuable insights – start using Google Analytics today to optimize your website’s performance.

#7 Automate tasks

As a business owner, staying focused on the big picture is critical. To achieve this, delegating tasks is often crucial. Social media automation can be incredibly useful in this regard. By utilizing specialized apps, you can pre-plan and schedule posts to promote your business without being tethered to your computer. Automating your social media content can save you time and help you stay on track.

#8 Video chat and messaging

Having a successful remote office heavily relies on effective communication. A great option to hold team meetings is to use Zoom, Skype, or other secure video conferencing tools. This not only saves time and energy but also overcomes the challenges of organizing in-person meetings.

For instant messaging, Slack, a web-based communication tool for businesses, is highly recommended. It allows your team to remain connected regardless of their location and provides the freedom to come and go as they please while still receiving crucial updates.

#9 Easy payments

Discover the convenience and security of web-based payment systems like PayPal, Skrill, or Stripe. Say goodbye to time-consuming bank wire transfers and hello to encrypted transfers that can be completed within minutes.

Whether you work with vendors, outsource to freelancers, or have contractual employees abroad, online payment systems are a must. Enjoy simple and secure transactions that save you time and hassle.

#10 Get social

To enhance your business’s online presence, social media is a must-have. If you’re unsure of which platform to use, start with Twitter for a direct and engaging approach. Twitter’s need for brevity, with its 140-character limit per post, results in lean messages with maximum impact. This opens up opportunities to establish and broadcast your brand identity, engaging your target audience. Additionally, Twitter offers direct communication channels, making it a great option for top-notch customer service, running polls, disseminating relevant resources, and promoting your products and services.


The advantages of having the right technologies for your small business are endless. From increased security to better customer services and easy payments, modern technology provides a plethora of benefits that can help you become more successful. Automate tasks, use video chat and messaging tools, as well as get social on platforms like Twitter – all these measures will add up to success.