Most analysts believe a crucial factor in Nike’s global success is its dynamic marketing campaign. Although they have mainstay endorsements from top athletes, it’s also the company’s huge selection of products for just about any sport or recreation. An ideal example would be the new Pegasus Trail 4 and its remarkable “By You” customization options.

As implied, these kicks are crafted for individuals who seek a more challenging form of exercise. Given the uneven terrain and hazards on your path when in the wild, your feet need protection and added stability with every stride. Therefore, the Pegasus Trail 4 is engineered from the ground up for comfort, support, energy return, traction, and more.

With summer just a few days away, it would be awesome to rock a new pair of runners to show everybody your commitment to fitness. Nike is crafting the upper out of its high-tech mesh textile for a lightweight and breathable feel. Sections that are prone to damage are likewise reinforced with durable materials to boost reliability.

Apart from the sock-like support, the Pegasus Trail 4 also benefits from Flywire technology paired with a midfoot band. Lace these bad boys up to fine-tune just how snug you need them to be. To minimize soreness during your workout the Nike React foam midsoles provide superior cushioning and responsiveness.

The rubber outsole features a “generative traction pattern, created using data from runners like you. It gives your foot grip in key areas, helping you stay upright and stable over rocky trails, while also maintaining a smooth ride on the road.” Nike encourages buyers to personalize almost every aspect of their Pegasus Trail 4 but also provides sample colorways for inspiration.

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Images courtesy of Nike