The Puma Smartwatch marks Puma’s first Wear OS option and first-ever smartwatch, launching at IFA 2019 this week. The sports brand teamed up with Fossil Group to make the wearable device, which comes equipped with a Qualcomm Snapdragon Wear 3100 chip.

There is plenty to love about this wee smartwatch, though many of its elements are standard and pretty much what you’d expect from a modern smartwatch. For the display, you get a 1.19-inch round AMOLED, housed inside a cut-out nylon and aluminum 44mm case.

Clearly, Puma aims to target the sports fans, as the watch comes with waterproofing. The device weighs very little — just 0.06 pounds — thanks to a few cutouts on the side, reducing the overall weight.

The watch comes with 4 GB of storage and 512 MB of RAM, the vanilla specs of modern smartwatch options these days. Thanks to the Snapdragon Wear 3100 chipset onboard, this thing should last 24 hours on a single charge. Or so Puma says. We have to test if that’s true, of course.

Since the watch sports Wear OS, you get the whole nine yards. NFC payments, heart rate monitoring, fitness tracking, Google Assistant, and more.

This isn’t Puma’s first tech product, by the way. The sports brand has been experimenting with technology in recent years. In 2016, it launched its first wirelessly connected self-lacing sneakers. Also, last year, it put out its classic 1986 RS-Computer running shoes, to the delight of many.

Puma plans to release its first smartwatch this november for $275. It will come in black, white, and a neon color.