The Nike Air Max  1 Sketch to Shelf comes out this July 20 for $269. That’s a hefty purchase, but for a good reason. If you’re a sneakerhead, chances are you know who Tinker Hatfield is. The designer has created some of the most iconic Nike sneakers of all time. However, it’s the Air Max 1, in its original University Red colorway, that’s perhaps the most iconic of all.

This variant started the entire Air Max 1 line, which to this day remains one of Nike’s most popular series. Nike is honoring Hatfield and the Air Max 1’s origins by releasing an iteration. One that’s literary taken from sketch then brought to life.

The sneaker arrives in this University Red colorway as an homage to the original Air Max 1. However, it comes scribbled in this raw sketch design gimmick that makes the pair look like a sample unit. You can look at this in two ways. Firstly, it looks rather rudimentary and unfinished. However, this sensibility gives it a homespun feeling. The “unfinished” splashes of red and grey on the uppers lend to a look of sublime in its rawest form. Add to that handwritten details highlighting each component and you got yourself a pair of barebones-chic kicks.

Make no mistake — this is a collector’s item. It’s hard to imagine masses flocking for this variant given its highly unusual design. If you want it, the online raggle is now open on END Launches until July 20. The price, as mentioned, is set at $269. Check out the link below for more information.

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Photos courtesy of Nike