Cocoa Loco, The World’s Spiciest Chocolate Bar

Hold on to your seats. We have right here what is probably the next next viral sensation: the Cocoa Loco Choco Challenge.

The challenge, funnily enough, is to eat an entire chocolate bar. It’s that simple. Except it’s got one huge caveat. The chocolate bar is laced with pepper that’s hotter than the Carolina Reaper. Fuego Box, the folks responsible for this dastardly delectable treat, is calling for chili and chocolate fans to take on what’s probably the sweetest and spiciest challenge of all time.

That is if those same people didn’t die after taking on the Carolina Reaper Madness Chip and DIY Hot Sauce challenges. Have a go at the Black Reaper-infused chocolate bar if you’re feeling brave enough. Don’t say we didn’t warn you.

Also, if you’re looking to be the next viral video star, it’s best if you record yourself while chomping on the world’s spiciest chocolate bar then share it on social media, or submit it directly to Fuego Box. Winning entries will receive a year’s supply of hot sauce.

Not only that, but the challenge is also for a good cause. Every purchase will go toward supporting prostate cancer research, with Fuego Box donating $5 from every Cocoa Loco Choco Challenge sold.

Fuego Box is going to draw five random winners later this March. Valid entries must provide video or photo evidence of participants eating the entire thing, or else they forfeit their chances of winning. Who knows, maybe you could get Chewbacca Mom famous if you’re video is goofy enough.