Bruiser Conversions is one of the top dogs in the tuning and custom ride game. Its latest Jeep Wrangler Honcho is a stellar addition to the company’s already impressive off-road monsters collection.

This tough and ruggedly handsome machine is beefier than you can imagine. It dons a retro-styled front end, winch, steel bumpers, and a custom bed with an integrated roll-bar. Add to that a new Teraflex suspension and shocks, plus the choice of two powertrains — a 368 kW V8 petrol engine from General Motors and a 2,8-litre four-cylinder from Cummins — and you’ve got yourself one extreme Jeep Wrangler Honcho.

If that’s still not metal enough for you, it’s possible to crank up the Honcho to a whopping 515kW. That adds more power to the V8 version than you’ll ever need. Matching all this badassery is an equally hardcore exterior, featuring grey paintwork boasting a Gorilla front clip. Plus, you can get optional beadlock wheels if you want them. There’s a removable hardtop using factory freedom panels, a roof-mounted auxiliary light bar, and new rims wrapped in huge off-road tires.

Needless to say that this Jeep Wrangler Honcho is more than capable of handling the harshest of environments. You’ll be out touring benign bumpy roads to unforgiving terrain. You’ll love its electronically locking differentials on both the front and rear axles, in addition to the BFGoodrich Krawler TA tires, making this custom Jeep Wrangler the perfect ride for all your off-road adventures.

Pricing starts at $40,000, but expect to pay way more for the optional items mentioned above.

Jeep Wrangler Honcho

Photos courtesy of Bruiser Conversions