With the announcement of the third iteration of Sony’s high-end mirrorless digital A7R camera, they have placed themselves firmly in competition for the lead in the camera market. The full-frame Sony A7R III is designed to be just a little less expensive than Sony’s flagship A9 but borrows heavily from its big brother to make it equally impressive.

The A7R III has a 42.4-megapixel sensor that is capable of shooting 10 fps in RAW or JPEG format with autofocus tracking and no shutter blackout. With 399 phase detection autofocus points, the A7R III is twice as fast as the earlier model in low-light environments thanks to its updated BIONZ X processor. It also makes the Sony A7R III camera a strong tool for video – filming 4K footage at 24 or 30 fps or 1080 pixel video at 120 fps. A USB-C connector has been installed to make photo transfer quicker.

Buy From B&H $3,198

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