With Nike’s unveiling of the Air Max 720 out of the way, now comes the Jordan Proto-Max 720. The Jordan Brand kicks uses the same refreshed Air tech, and falls within the Flight Utility range.

The Proto-Max 720 is the latest iteration of Nike’s airbag technology, cradling a larger portion of the foot than ever before. The shoes come in a futuristic silhouette that cleverly takes advantage of the advanced Air Max cushioning unit. This is paired with a lightweight and flexible textile upper, plus adjustable heel straps for a custom fit. On top of that, Nike put Flight Utility graphics on the tongue and heel tabs for extra flair. After all, it’s not Jordan Brand without that extra oomph of flair. As such, don’t be surprised by the rugged moon-boot outsole that evinces Jordan’s space flight aesthetic. There’s signature Jumpman branding on the heel in bold lettering, while the Wings logo appears on the tab strap in the end via a striped silhouette.

Of note is the Max Air 720 sole unit, done up this time in a black-and-red color scheme that’s very reminiscent of Air Jordan’s Flu Game years and years past. It’s not exactly nostalgic, though — “classic” would be a better word to describe these kicks, but given a modern touch.

The Jordan Proto-Max 720 arrives sometime in 2019. Nike didn’t share the exact release date, but make sure to check back with Men’s Gear as we learn more.


Photos courtesy of Nike