After more than a decade in development, Grand Theft Auto VI (GTA 6) is finally coming out in a few days. Fans of the franchise can finally say that Rockstar knows how to count beyond five. After a series of official promotional gimmicks and a questionable trailer tie-in with Netflix, the latest publicity stunt is the best one yet. A collaboration with Selfridges puts a Grotti Cheetah up for sale.
As crazy as it sounds, reports confirm that a real-world vehicle is indeed available to purchase. The British department store chain is renowned for its diverse catalog of premium goods. Working with a video game studio known for its controversial titles is probably the last thing other businesses would consider. However, this is plain marketing genius in our opinion.
Since a Grotti Cheetah is a fictional supercar, the donor model behind this flashy customization is a Ferrari Testarossa. Apparently, it is one of six commissioned by Rockstar. The rest include a Buick Riviera, a Chevrolet Corvette C8, a Lamborghini Huracán, a Cadillac Eldorado, and a McLaren Senna.
West Coast Customs, from MTV’s Pimp My Ride fame, is the shop behind each of these. So far, there is no word on whether the rest will also be put up for sale. For now, the partnership between GTA 6 and the upmarket retail chain is selling the bespoke build for roughly $1.34 million USD.
Overall, the iconic silhouette of the Italian marque’s high-performance machine remains intact. Meanwhile, it welcomes a vibrant coat of gradient blue, purple, and pink. Moreover, instead of the Prancing Horse, the emblems adorning the exterior show a rabbit. The Grotti Cheetah is currently on display, along with other game-themed apparel, at the Oxford Street pop-up.
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Images courtesy of Selfridges/Rockstar
