Now that both consumers and manufacturers are more environmentally aware, eco-friendly options are now becoming popular. When it comes to the production of various goods, vast amounts of resources are a requirement. The process of gathering these often result in pollution and appears to be unsustainable in the coming future. We can observe that some companies are making some big changes. For example, the automotive industry is investing more in the development of electric vehicles (Evs). That is why the Panerai Submersible Mike Horn Edition makes a bold stride to change how big-name watchmakers build their timepieces.

The brand earns the distinction of being the first luxury-grade marque to recycle titanium from aircraft manufacturers. At first glance, the timekeepers sport the familiar bold design associated with the label. The iconic crown-shield design alongside a large case is a recognizable signature. However, this time around, this new model boasts what the company refers to as EcoTitanium construction. In other words, the wristwatch relies on aviation-grade material from aeronautic scrap yards. Additionally, the straps are made from recycled PET as another nod to Mother Nature. Equally important, with Mike Horn on board as its ambassador for the design, its certain to become a collector’s item.

There are two variants available for the Panerai Submersible Mike Horn Edition. The standard version touts a black watchband with green luminescent marking on its bezel and dial. On the other hand, the limited edition flaunts blue accents alongside a blue strap. Moreover, only 19 units will be available for the latter worldwide. Both models feature an in-house P. 9010 automatic movement with a 72-hour power reserve and 300m water resistance.

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Image courtesy of Panerai

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