Building on over 200 years of Swiss watchmaking craftsmanship, the second smartwatch from the high-end brand Tag Heuer gets modern with a classic aspect. Using the modular format, the Tag Heuer Connected Modular 45 ($1,650+) lets you trade between digital and mechanical modes.

The modular aspect allows you to switch to more traditional timekeeping when it is time to close down the apps and notifications. The exorbitant customization options number nearly 4000 and the selection includes the option of a titanium bracelet or ceramic straps.

The display on the ‘Connected’ smart module is a full 400×400 pixels showing on a 1.39 inch AMOLED display. The watch can withstand water down to 150 ft and boasts a full 24 hour + battery life in smartphone mode. Its all-metal case holds improved wireless reception and runs Android Wear 2.0 with a huge selection of optional widgets for your enjoyment and convenience.