The Chive made its name as a video and photo hosting website that liked to put a funny twist on its content. While the brand is a mega-hit online, many of you may be more familiar with KCOO (Keep Calm and Chive on) tees being worn by people. The brand is now taking its next step into stealing the hearts of men everywhere by launching the Chive KCCOBlack Lager Beer ($TBA), a collaboration with Resignation Brewery.
The beer has a 5.1% alcohol volume and is carrying hints of dark chocolate and coffee. For now the beer will be limited to San Francisco, Los Angeles, Austin, Boston, Dallas, Chicago, New York, Seattle and Washington DC, but if it takes off it will certainly go nationwide.
