If you associate beer with pilsner then you immediately get the pun. Chillsner is a new gadget that promises to keep your beverage chilled, a beer chilling device that can be placed in the freezer until it is frozen, and then all you need to do is pop it into your drink and enjoy the refreshing ice cold beer. An opening in the top means it does not block your bottle so you can easily drink from it or pour into a glass, and of course the great thing about Chillsner ($30) is that it can be used multiple times, and unlike ice it does not water down your quality beer.
