Wildlife conservation foundations need all possible help to protect certain endangered species from extinction. Just like the recent partnerships between big-name brands and eco-friendly groups to reduce emissions and pollution, any effort makes a difference. Swiss luxury watchmaker Hublot is working closely with Save Our Rhino Africa India (SORAI) to preserve these magnificent animals. Hence, every Big Bang Unico SORAI watch sold will help fund the groups working tirelessly to end poaching.

Hublot plans to donate a substantial amount of the proceeds from the sale of these upscale timepieces. Meanwhile, only 100 examples will be available and will carry an estimated $24,100 price tag each. This special edition version of the Big Bang Unico comes in an exclusive colorway. Moreover, As a visual tribute to SORAI, the watchmaker is integrating multiple decorative elements highlighting the collaboration.

These include a miniature rhino emblem inspired by the official graphics of the group’s logo set within the left sub-dial. Additionally, the SORAI text is visible on the sapphire crystal of the case back. The 45 mm case material is micro-blasted beige ceramic with an eye-catching matte finish.

Under the sapphire crystal lens of the Big Bang Unico SORAI is an open-work dial with luminescent appliques on the indices and hands. Furthermore, buyers can choose to have the NATO strap or a camouflage black rubber wristband instead. Finally, there’s a black PVD titanium with a black ceramic insert deployant buckle clasp to secure it on your wrist. The wristwatch runs on Hublot’s HUB1242 automatic movement and boasts a 72-hour power reserve.

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Images courtesy of Hublot